Love Paper Week aims to tell paper’s positive story – and debunk some of the deep-seated myths around the environmental impact of using paper and print. Love Paper is an initiative by Two Sides, a global not-for-profit industry body, that reflects the effectiveness and importance of this sustainable medium in today’s digitally dominated world.

To mark our support for the Love Paper campaign, and highlight the unique and creative role that paper plays in everyday life, here’s a reminder of a few of paper and print’s enduring qualities:

1. paper aids learning

Research from the Norwegian University of Science and Technology shows that handwriting helps build richer neural connections between both sides of the brain, boosting memory, comprehension, and overall retention.

Reading printed books or using pen and paper isn’t just nostalgic; it avoids digital distractions, helps users to focus, and supports deeper processing of information.

Find out more in Oli’s post, print v digital: what’s best for learning?

2. paper is sustainable

Think that going digital means going green? Think again. While electronic communication is often promoted as the eco-friendly option, it comes with real environmental costs. These include the footprint for and building of large-scale data centres to support our increasing digital reliance; the electricity to power and water to cool the industrial servers they house; and the rising volume of e-waste. 

Our paper comes from forests that are sustainably managed under strict regulations, are growing in size year-on-year, and provide valuable recreational spaces.

Explore these issues further in printing v digital communications: what’s best environmentally?

3. consumers often prefer print

In an age of constant screen time, consumers are indicating a greater desire to unplug and reconnect with the tangible. Print offers a physical experience that digital can’t replicate – no pop-ups, no distractions, just a more immersive and calming way to consume information.

Consumers also want the right to choose how they receive their communications.

Read my article to see how consumer attitudes to print and paper are evolving.

4. paper products are highly recyclable

Paper-based materials are not only relevant, they’re also incredibly sustainable. Books, newspapers, magazines, advertising mail, and paper packaging are all made from natural, recyclable, and biodegradable raw materials. In fact, fibre-based packaging is the most recycled packaging material in Europe and utilises an exceptionally high amount of recycled material in its production.

Find out why paper packaging is the natural choice for future-focused brands.

We'll be sharing more positive stories about paper and print on our social channels throughout #LovePaperWeek. Why not join us on Facebook, Instagram, BlueSky, or LinkedIn?

If you'd like to discuss how to bring your next project to life with paper and print, get in touch on 01865 242098 or via the button below to discuss your next printing project.