Bottle of Wholesome Glow lip oil with product packaging on a blue background

printed product packaging

UnapologeticXHSM

printed product packaging

UnapologeticXHSM

When a small business owner wanted bespoke labels and packaging for her luxury hair and skincare products, she found the perfect partner in Holywell Press.

UnapologeticXHSM is the brainchild of hairstylist Bethany Willett. The idea came during lockdown and, since then, her enthusiasm and determination has slowly brought her small business to life.

Unapologetic’s hair and skincare products aim to enhance natural radiance and offer a touch of luxury. Balancing this business with her day job, Bethany designs new formulae whenever the inspiration strikes and hopes, one day, to work full time on her product range.

bespoke product packaging

Having developed a lip oil for her range, Bethany wanted to create labels and packaging cartons to enhance the product at point of sale. She knew that what she wanted was well beyond her own capabilities and started the hunt for a local company that could help.

Bethany had used another local printing company for an earlier project but found them less than helpful. A chance meeting then led her to Holywell’s door. She arranged an initial visit to show the product and discuss her project.

“I needed a company that would meet me in person and talk me through my options and that’s exactly what I got from Holywell Press.”

Bethany Willett, Founder, UnapologeticXHSM

label and packaging design consultants

Although Bethany was unsure about what she wanted prior to the meeting, being able to see paper samples and printed packaging that had been produced for other clients, helped clarify her thinking. When it came to the label design, Bethany chose a glossy polyester sheet to match the glass bottles containing the lip oil. She also loved the suggestion to add a security perforation to the label, which would break when the bottle was opened for the first time.

“I went in, I said what I wanted, and was met with so much positivity and so many ideas of how we could produce what I wanted. I was presented with different materials I got to touch test and see how it would feel in the hands of my customers.”

Bethany Willett

Bottle of Wholesome Glow lip oil on blue background

Wholesome Glow lip oil with product box on blue background

brand-aligned packaging

Bethany was also able to discuss the key elements of her brand identity with the creative team who would work on the packaging design. She already had a company logo and tagline, a colour palette and a distinct white marble background. However, as she had been using a free version of Canva to create artwork for her projects, where colour output is RGB not CMYK, the decision was made for Holywell to undertake the packaging design from scratch.

“The packaging needed to be in tune with my brand voice and principles. It’s as vital a part of the customer experience as the product itself. The Holywell team totally understood that and took my idea’s further than I knew they could go.”

Bethany Willett

bespoke box manufacture

In terms of the product packaging form, Bethany embraced the suggestion to incorporate a cut-out aperture on one side of the box to reveal the product inside. Holywell’s cutting plotter allows shapes to be cut out and creases to be made to printed sheets, ideal for custom labels, cartons and items like door hangers.

With an upcoming event at which Bethany was planning to launch her lip oil, she wanted the packaging produced quickly and efficiently.

“I was really excited but also very anxious about things, but my fears were quickly put to bed by the fantastic communications at every stage of the process.”

Bethany Willett

Flat sheets of bespoke packaging ready to be folded and made into boxes

Wholesome Glow lip oil in a bespoke product carton on a blue background

As well as appreciating the proactive communication, Bethany found the whole process of working with Holywell on her product packaging reassuringly easy.

“I walked into the first meeting feeling way out of my depth but I left feeling completely different. I felt seen and heard, and relieved that I had found a company that could make my product packaging vision a reality.”

Bethany Willett

If we can help you with custom packaging design or a printed packaging project, or if you’d like to find out more about the bespoke shapes you can achieve with our plotting cutter, give us a call on 01865 242098 or contact us using the button below.