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Middle East Centre Logo on blue background 

logo design and branding

The Middle East Centre, Oxford

Middle East Centre Logo on blue background

logo design and branding

The Middle East Centre, Oxford

 

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Middle East Centre Logo

Holywell design a new logo to celebrate The Middle East Centre’s new building and 60th anniversary

The Middle East Centre commissioned Holywell to produce a new logo to reflect its move into its new building, the Zaha Habib-designed Investcorp Building, as well as an update of its long established logo to celebrate the Centre’s 60th anniversary.

The design Holywell created reflects the shape of the new building, the gradient capturing the building’s curves and metallic skin.

The logo was designed such that is could be used alone or in combination with a namestyle and the established Middle East Centre logo.

Middle East Centre Logo Device

In addition to the ‘Investcorp Logo’, we designed a variant of the Centre’s established ‘MEC’ logo to celebrate the Centre's 60th anniversary in 2017.

Middle East Centre 60th Anniversary Logo

The logo is flexible and can be used with different logotypes. For the the Centre’s new stationery is was used as if it were a watermark below the logotype and it was also combined with the St Antony’s College and University of Oxford logos for poster blanks used by the Centre to promote events, talks and films.

Middle East Centre stationery

Middle East Centre poster blanks

We have subsequently deployed the new logo on a variety of promotional materials for the Centre’s 60th Anniversary conference, including mugs and tote bags as well as on the cover of the 60th Anniversary Book of Record we printed for the occasion.

Middle East Centre mugs

Middle East Centre Tote Bags

Middle East Centre 60th Anniversary Book of Record

Holywell also designed and printed a 16-page brochure to promote the Centre and its work. 

Middle East Centre brochure

You can see more of the logos we've designed here.

If you need help with logo design, branding or creating materials for an important event please call 01865 242098 or contact us using the button below.

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