Search
Search
CRES logo on blue background 

brand identity and logo design

CRES

CRES logo on blue background

brand identity and logo design

CRES

 

01865 242098 phone icon

design print digital
  • home
  • design
  • print
  • digital
  • about us
  • work
  • careers
  • contact us
  • Blog

Holywell design a new brand identity for The Society of Circular, Regenerative and Sustainable Systems (CRES)

The Sudanese Programme Logo

Dr Kok Siew Ng first approached Holywell Press having been recommended by the Oxford University Department of Engineering Science for whom we had recently produced an online interactive animated newsletter. His new venture, The Society of Circular, Regenerative and Sustainable Systems (CRES) was looking for someone to design a new logo to help establish itself as a research organisation. The goal of the new society is to “bring together academia, industry, government and society in order to integrate systems thinking into everyday decision-making.”
 

a unique brand identity

Originally, CRES was only interested in a simple logo design, but we made it clear that an effective logo only has the desired impact as part of a broader consistent brand identity design, including guidance on colour use and typography.

Following discussion with Dr Siew and his colleagues we established that the identity should incorporate the key concepts of integration, sustainability and interactivity. To create branding that encapsulated this, we first presented the client with mood boards with various ideas.

From the client responses to the mood boards, it became apparent that the logo should be inspired by nature, although clichéd circles should be avoided. We thus proposed a logo design made up of differently coloured organic shapes. The colours of the shapes produced new colours when overlapped into what became affectionately known as the ‘blob’, which can be used as a graphic device throughout the branding.

The CRES multicoloured blob

Vertical CRES logo

Horizontal CRES logo

flexible logo design

For the logo, the ‘blob’ was constrained in another organic ‘egg’ shape and the logo was locked up with the society’s ‘cres’ acronym. We designed vertical and horizontal versions of the logo and logotype as well as versions that can be reversed out of darker colours and two black-only versions for use when colour printing was unavailable.

We also used the blob with its overlapping colours to make some colourful banners that are on report covers, PowerPoint templates, and social media banners.

Sample pages from CRES Brand Guidelines

brand guidelines ensure consistent brand identity

A set of brand guidelines providing guidance on logo use, use of colour and typefaces was put together to help the Society with the all-important consistent branding. As well as correct logo use, the guidelines also included instructions on how not to use the new logos.

If you are a new organisation looking to establish itself with a strong brand identity or one looking to refresh a tired identity, please call 01865 242098 or contact us using the button below.

Get in touch button

related customer case studies

<div class="overlay" style="background-image: url('/Portals/_default/Skins/HolyWellPress/Thumbnail-Corner-Dots.svg')">
<div class="overlaytext">
<h2>branding, stationery and website design</h2>

<h3>The Sudanese Programme</h3>
</div>
</div>

branding, stationery and website design

The Sudanese Programme

<div class="overlay" style="background-image: url('/Portals/_default/Skins/HolyWellPress/Thumbnail-Corner-Dots.svg')">
<div class="overlaytext">
<h2>icon design and campaign design</h2>

<h3>CRM Students</h3>
</div>
</div>

icon design and campaign design

CRM Students

<div class="overlay" style="background-image: url('/Portals/_default/Skins/HolyWellPress/Thumbnail-Corner-Dots.svg')">
<div class="overlaytext">
<h2>logo design</h2>

<h3>The Middle East Centre</h3>
</div>
</div>

logo design

The Middle East Centre

design | print | digital | work | about us | blog | careers | contact us

16-17 Kings Meadow, Ferry Hinksey Road, Oxford, OX2 0DP
Registered in England No: 119569 | VAT Registration No: 194 6900 33

BPIF member logo                         Carbon Capture Paper logo

call 01865 242098 or contact us

LinkedInTwitterInstagram Facebook

Copyright 2023 by Holywell Press
Terms of Use | Privacy & Cookies |
Login