a unique brand identity

Initially, CRES wanted only a simple logo design but quickly understood that, to be effective, their logo needed to be part of a broader brand identity design. This expanded project would provide guidance on colour use and typography and help to support consistency across the society's communications.

Following initial discussions with Dr Siew and his colleagues, it was agreed that the identity should reflect the key concepts of integration, sustainability and interactivity.

Mood boards with various ideas were presented to the CRES team and, from their responses, it became apparent that the logo should be inspired by nature, and avoid clichéd circles. The proposed logo design uses colourful organic shapes. Where the colours of the shapes overlapped, new colours are produced. This shape became affectionately known as the ‘blob’ and is a versatile graphic device used throughout the brand identity.

brand identity guidelines

A brand guidelines document was developed to explain how to use the logo, brand colours and typefaces. This booklet showed the new visual identity in real world use, and also gave examples of what not to do with the brand identity. This helped everyone at CRES with the all-important task of maintaining brand consistency.

If you or your organisation are looking for help to establish a new brand identity or to refresh existing branding, get in touch by calling 01865 242098 or contact us using the button below.