A number of variants of the college’s core logo with its griffin crest were designed. A version of the crest alone and a 50th anniversary variant were produced to use as devices for publicity with the crest used as such on the course book and guidebook covers. Then master logos were produced in stacked and horizontal versions for Greene’s Education and Greene’s Tutorial College to use in different circumstances. For better balance, it was decided that the stacked version should not include the ribbon with the latin motto.

To ensure consistent use of the logos, a set of brand guidelines was created specifying the use of typefaces and colours (primary and secondary). It was decided that henceforth all Greene’s publications should use Adobe Caslon as their primary typeface. This Caslon revival is a particularly practical typeface and looks contemporary while still being rooted in history and reflective of the college’s long-established reputation and tradition.

As part of the branding process Holywell designed two different cover templates for the college to use for their publications. One for the various guides produced by the college for their courses and also for brochures, the second for the range of course books for the courses the college offers. Both incorporate the crest and use the new colour palette to distinguish between subjects and courses.