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Greene's Education Griffin crest on blue background

Greene’s Education

branding | logo design

Greene’s Education

branding | logo design

 

 

01865 242098

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New brand guidelines ensure Oxford’s oldest tutorial college presents itself consistently across all media

Greene’s Education commissioned Holywell to clean up its logo and devise a new one to celebrate its 50th year. We also produced a set of printed brand guidelines to ensure that logos, typography and colours are used consistently by the college.

We designed cover templates for the various guides and course books the college publishes, ensuring a consistent and professional look across all media.

Greene's Education Logo

A number of variants of the college’s core logo with its griffin crest were designed. A version of the crest alone and a 50th anniversary variant were produced to use as devices for publicity with the crest used as a standalone device on the course book and guidebook covers. Then master logos were produced in stacked and horizontal versions for Greene’s Education and Greene’s Tutorial College to use in different circumstances. For better balance, it was decided that the stacked version should not include the ribbon with the latin motto.

Greene's Education Crest

Greene's Tutorial College 50th Anniversary Crest

Greene's Tutorial College Oxford Logo

Greene's Tutorial College Oxford 50th Anniversary Logo

Greene's Education Stacked Logo

Greene's Tutorial College Stacked Logo

To ensure consistent use of the logos, a set of brand guidelines was created specifying the use of typefaces and colours (primary and secondary). It was decided that, henceforth, all Greene’s publications should use Adobe Caslon as their primary typeface. This Caslon revival is a particularly practical typeface and looks contemporary while still being rooted in history and reflective of the college’s long-established reputation and tradition.

Greene's Education Brand Guidelines

Greene's Education Fonts and Colours

As part of the branding process Holywell designed two different cover templates for the college to use for their publications. One for the various guides produced by the college for their courses and also for brochures, the second for the range of course books for the courses the college offers. Both incorporate the crest and use the new colour palette to distinguish between subjects and courses.

Greene's Education Coursebook

Check out some more of our logo designs here.

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